Opening A Hotel Spa
Are you wondering if adding a spa would be a smart move for your luxury Inn, small hotel or boutique hotel?
Statistics show that a well-managed, appropriately scaled spa operation can be a huge benefit to its host property. Average daily room rates and occupancy both increase markedly in hotels that add spas. Affluent travelers expect a full service spa—not just “spa services” in a guest room.
...but there's a catch!
Guest expectations of a spa experience are very high—and the potential for disappointment is greater there than in any other touch point in an inn or hotel. Many small properties have been overwhelmed by the complexity of their spa operations. Others have taken a chance on outside operators, who proved unwilling or unable to run the spa to the hotel’s service standards.
Now more than ever, developing a sensible business plan for your spa venture is crucial. Creating the right treatment menu and a compelling spa design is important, but equally important is your ability to master the challenges of spa operations: recruiting top therapists, managing quality from the other side of a closed door, controlling professional supply costs, creating robust retail sales, and offering a competitive compensation plan.
To learn more about some of the unique challenges of spa operations, sign up below to receive our free e-book: How to Help Your Spa Run Leaner, Not Meaner. This e-book is authored by Peggy Wynne Borgman, 25 year spa operator, Wynne Business executive consultant and American Spa magazine business columnist.
Along with senior consultant Lisa Starr, Ms. Borgman also leads the industry-standard Wynne Business Spa Directors’ Management Intensive and the Real World Spa Startup and Expansion Workshop.
To Receive Immediate Help, Call Wynne Business now at 877-256-3513