Monday, May 24th: 11:30 a.m. Pacific/2:30 p.m. Eastern
Did you miss our 5/17 webinar? Register for this live encore presentation.
FREE with advance registration. If you can’t attend live, you can still register to receive a copy of the webinar recording via e mail.
A great public relations program is more important than ever, and there are more outlets for public relations than ever before–including online review sites, Facebook and Twitter! But which modalities are working best for spas in the era of social media? Which are a waste of time? Are you in control of your brand’s reputation, or is it careening out of control? Kim Marshall, a veteran public relations professional who specializes in spa, hospitality and wellness businesses, takes you on a journey through this fast-changing, sometimes hair-raising, and highly competitive landscape.
This fun, fast-paced webinar, designed to help you separate urban myth from reality, will help you to focus on the marketing tools that “move the needle” and to avoid wasteful experiments. Find out what editors really want–including the topics that travel and beauty editors are interested (and not interested) in right now. Kim has the ear of a diverse array of media professionals, and will share with us exactly what they’re telling her! Gain a valuable understanding of the key components of a compelling public relations campaign–and an insider’s perspective on how public relations actually works–from one of the pioneers of the spa industry.
Moderated by Peggy Wynne Borgman
Back in the Black webinar audio recordingMonday, January 18th
10 a.m. Pacific/1 p.m. Eastern
FREE with advance registration
Give us an hour and we’ll kick start your marketing plan with our stimulating online Marketing Round Table. During this Wynne Business web conference, you’re invited to share your best ideas from 2009 and your plans for the New Year. This is a rare chance to find out from other smart, savvy spa operators from all over North America what’s working for them.
This fast, fun, peer-to-peer learning event is moderated by Peggy Wynne Borgman and Lisa Starr of Wynne Business, as well as guest panelist David Victor from Accelerator Enterprise Technologies, our resident web marketing expert.
To register, visit the Wynne Business Webex Training Center and click on the “upcoming” tab.
Your next website is going to look different than your last. And not just because it’s going to include the little Twitter birdie and the exhortation “Follow Me!” on your home page, or the Facebook icon, leading them to your spa’s Fan Page or Group.
Your customer conversation is truly going online. Why let your spa lie there and take the pummeling of Yelpers in silence? You can be part of the dialogue. You MUST be part of the dialogue.
Social media experts agree, this is not a one-night stand. As with all effective marketing campaigns, social media campaigns are for the long haul, not just for “crying wolf” as one expert calls it. They take time and nurturing. And golly, no one has quite explained how they’re going to make money yet. But the collective wisdom is, we all need to get on the train, even if we’re not sure it will take us to Profitville.
“I don’t have the time!” protest small businesses. But I think we all agree that we have time to talk to our customers. If a customer calls you on the phone, you answer it. If ten customers did, you’d answer those ten calls. And maybe hire someone to help you. Even spas are finding social media geeks within their teams and turning over much of this dialogue to them. We know that talking to customers is Good. And talking to customers generally leads to selling things to customers.
So when it’s time to re-imagine your website, your Newsroom page is going to be a lot more dynamic, not a mouldering graveyard of old media placement pdfs, as most of ours currrently are. We’re as guilty as the next, for the moment.
No, our website’s new newsroom is going to look a lot like this souped-up baby, The Social Media Newsroom, a copyright free template from the nice folks at PR Squared
I’d love to hear from spas who are getting results from social media. What are you doing?
