Survive and Thrive in Today’s Competitive Spa Marketplace

For over fourteen years, Wynne Business has been the most progressive provider of spa consulting, management seminars and spa employee training for the spa industry. Our clients include day spas, hotel spas, resort spas, club spas and medical spas. Our spa industry clients include vendors of professional products and equipment, investors and real estate developers.

Read Peggy's American Spa column, "Making Your Own Weather," on building your sales and clientele during a downturn.

NEW: Follow Wynne Business on Twitter! Keep up with the very latest up-to-the-minute Spa Industry news when you follow Wynne Business on Twitter.

 

For new spa businesses, Wynne Business provides the critical elements of the startup spa business plan, including:

• Beautiful and efficient floorplan design
• Detailed financial projections
• Project budgets
• Market analysis and marketing plans
• Distinctive service menus and treatment concepts
• Dynamic retail strategy
• Strategic vision and brand development

 

NEW: "Selvice" Spa Sales Training on DVD!

Tired of trying to get your spa employees to sell, and retain customers? Let us do it! "Selvice" is an engaging new DVD program that teaches your team how to "sell through service." They'll learn the seven secrets of spa superstars and watch entertaining "before and after" examples of massage therapists, estheticians and spa concierges as they recommend home care and reschedule their guests. This affordable DVD will be your indispensible in-house sales trainer. Use it continuously to train new employees, and review specific segments as needed when coaching under-performers.

NEW: Click the above YouTube link to view a sample clip from "Selvice"

 

Free, on Demand! The Wynne Business/SpaTrade Webinars

"A Formula for Success in Challenging Times"

Part 1: Increasing and Protecting Revenues

Listen to the Archived Recording »  (requires registration with SpaTrade.com)

Topics covered:

• The latest sales and marketing tactics that are working for spas across the country right now
• Employee sales skills training: now more than ever!
• Holiday gift card promotions that are working during the downturn
• The dangers of discounting
• Just-in-time staff staffing: what to do when schedules are erratic

Part 2: Making Touch Choices

Listen to the Archived Recording »  (requires registration with SpaTrade.com)

Topics covered:

• Setting goals for trimming overhead: where to cut, and when?
• Improving cash flow in your operation
• Accelerating inventory turns
• Protecting your highest-return expenditures to ensure revenue
• Cutting out waste without cutting out a great guest experience

 

We Are the Spa Turnaround and Spa Startup Experts

Our team of experts include principals with over 50 years of combined spa operations experience as well as specialists in marketing and public relations, web development and e-commerce, and medical spa management. Wynne Business principal and Executive Consultant Peggy Wynne Borgman was named one of the top 3 spa consultants in the US by American Spa Magazine for 2007. Senior Consultant Lisa Starr has a portfolio of startup projects that range from day, fitness and medical spas to resort and hotel facilities. Business improvement and turnaround projects include extensive experience in compensation design.

We assist startup spas as well as established facilities seeking to improve their profit and performance. Hourly and project-based consulting is available, as well as on-site assistance, employee training programs and a schedule of exciting original seminars on the East coast, West coast and Asia.

Wynne Business parent company Preston Wynne Inc. operates a landmark 24 year old flagship spa in the San Francisco Bay Area, which serves as a real-life learning lab for our business concepts. Unlike most spa industry pundits, we compete in today’s rapidly changing spa marketplace, and understand today’s business challenges.

Unlike many spa consultants, we do not accept commissions or make rep deals with vendors of products and equipment. Our advice is objective.

Welcome to Wynne Business. A less stressful, more rewarding spa business is just a click away!